Master cook Patty Mastracco in our booth getting ready at 2017 SOBEWFF
Blue Diamond's Almond Breeze's ask was to create a fully functioning demo kitchen that embraced the feel of an almond orchard, despite regulations and restrictions having functioning ovens provided by most venues we toured in, we accomplished just that. A traveling kitchen in the middle of beautiful blooming almond trees. Consumers were invited to enter the space as if they were entering an Orchard and experiencing their delightful samples under these magnificent scented trees or relaxing at one of our rustic picnic tables with rechargeable outlets.
The Tour was originally only four stops. After the quick success we were not only asked to continue touring, we were tasked with remodeling it so other brands from the Blue Diamond family could could part-take on tour. In the end, a total of 11 stops were added to our 2017 tour. Generating buzz and revenue, the client decided to continue on in 2018.
Concepting Physical Space and Look-&-Feel
First build Concept 20x30 with a 10 foot Nut Thin grass patio addition. Fully functioning kitchen with a prep counter, two convection ovens and a large fridge in the back wall and a small back of house. On the front bar we designed a perp counter below the serving counter and three fridges under the prep counter. a detached dispensary providing delicious Almond Milk Smoothies.
Version2. Blue Diamond partnered with IHeartRadio in Austin for the Country Festival. The kitchen transformed into a country bar offering a variety of nuts and a music quiz with prizes for the winners.
Version3. The addition of the beams was a success and incorporated as a permanent piece to the build. additional standiees implemented outside the footprint to extend presence.
Version4. The last progression of the build as it extends its tour for another seven additional stops. Addition of a custom raised pitched ceiling for the bar trees to sit unobstructed.
On-Site Activation
